“My fans mean everything to me and, whether it’s through music or fragrance, I always want to find new and different ways to connect with them. My fragrances are my way of sending out a positive message, reminding those who support me how much I love them. THE KEY means a lot to me, it’s a symbol that started with my team, reminding us to “believe”, and it’s evolved into a part of my tour. I’m really excited about this new fragrance since I get the chance to share this key with all my fans. THE KEY not only unlocks the possibilities of their dreams, but it will unlock a personal side of me they’ve never seen before- bringing us closer than ever”
– Justin Bieber
With its sleek white and gold design, alongside a dark purple shade surrounding the nozzle its a beautiful addition to a dresser. Notice the key hanging off? That can be added as a key charm. I've preferred to keep mine on.
I have worn this everyday since receiving it, by Christmas, I'll need a top-up at this rate. It has a vanilla musky smell, very clean & fresh. So no wonder I adore this scent so much with notes that include:
Top Notes: Juicy mandarin, crisp pear, boysenberry and sweet osmanthus blossoms
Mid Notes: Pink jasmine, water lily and peach nectar
Base Notes: Luminous musks, precious woods and vanilla, with just a touch of raspberry cream