Last updated: 15/02/2026
Transparency and trust are extremely important to me. This page explains how I work with brands, how I disclose gifted products and paid collaborations, and how affiliate links are used on this website.
1. Advertising & Paid Partnerships
If I am:
- Paid to create content
- Commissioned to feature a brand
- Given payment in exchange for coverage
- Required to get brand approval before publishing
Then the content is legally classified as advertising. It will be clearly labelled at the beginning using terms such as:
- Ad
- Advert
- Advertisement
- Paid Partnership
- Sponsored Post
No hidden ads. No vague wording. No “you’ll figure it out” moments.
If it’s an ad, it will say so clearly and immediately.
2. PR Samples & Gifted Products
Brands and PR agencies sometimes send products for consideration.
If something has been:
- Gifted
- Sent as a press sample
- Provided without payment
It will be disclosed within the post using wording such as:
- Gifted
- PR Sample
- Press Sample
Receiving a product does not guarantee coverage, and it certainly doesn’t guarantee praise. If I feature it, it’s because I genuinely want to share it.
If a product is gifted and there is payment or brand control involved, the post will be labelled as Ad in line with ASA guidance.
3. Gifted Treatments, Trips & Experiences
From luxury spa days to clinic treatments and press trips, I may occasionally attend events or experiences hosted by brands.
If travel, accommodation, treatments, or services are provided free of charge, this will be clearly disclosed using terms such as:
- Press Trip
- Gifted Stay
- Invited Event
- Gifted Treatment
If payment is involved alongside a gifted experience, it will be labelled clearly as Ad – Press Trip (or similar).
Transparency applies whether it’s a lipstick or a five-star facial.
4. Affiliate Links
Some links on this site are affiliate links.
This means that if you click through and make a purchase, I may earn a small commission — at no additional cost to you.
Where affiliate links are used, I will disclose this at the beginning of the post with wording such as:
- “This post contains affiliate links.”
- “I may earn commission from selected links.”
Affiliate links do not influence what I choose to feature or my opinion on it. If I wouldn’t recommend it to a friend, it won’t make it onto the blog.
5. Editorial Integrity
My opinions are always my own.
I do not:
- Sell positive reviews
- Hide commercial relationships
- Publish undisclosed advertising
Sometimes the most luxurious thing in beauty is honesty.
6. Social Media Transparency
The same disclosure rules apply across Instagram, TikTok, YouTube and any other platforms.
Paid content will be labelled clearly using:
- #Ad
- #Advert
- Paid Partnership tools
Gifted items will be labelled:
- #Gifted
- #PR
Disclosures will appear upfront — not buried after a “read more” cut.
7. A Gentle Reminder
Beauty products and treatments work differently for everyone. Please patch test where appropriate and seek professional advice before undertaking medical or aesthetic procedures.
Your skin is unique, please treat it that way.
8. Questions?
If you’d like clarification about a specific post or partnership, please get in touch via this contact form