Burned by a Toner

Last night, I was in the bathroom doing my usual routine. Cleansed my face as usual and went to put my toner Fairly Naturally - Cotton & Cucumber on as routine and all of a sudden the top of my cheek bone as soon as I brushed it over, burnt. I washed it off immediately with cool water but the damage had been done.

Help leave skin looking fabulous, my backside!! Noted this isn't the first time I've used this, I have been using it for the duration of September so what I can't grasp is, what went wrong?

-Edit, forgot to mention : I put aloe vera juice on my face afterwards to cool it but it burnt it more so I had to wash it off, put antiseptic cream on which stung but I kept it on with the hopes of it getting better, but since it's got worse ( that image was taken this morning )

As of 01/10/12 I did bring this to the attention of the company.