I'm Royalty.
A royal purple for any diva who wants to make a statement.
Redrum.
The perfect red: this matte cool toned red looks amazing on any skin tone.
Prom Night.
The brightest matte pink in the world! Barbie, eat your heart out!
Application
Make sure your lips are dry but flake free and swipe on, leave to dry for at least 60 seconds. The large doe foot sponge applicator picks up a lot of product. It covers areas of the lips quicker but also you can control your lip shape with the applicator for an accurate application.
5/5
Pigmentation
One swipe and the opacity and intensity is undeniable. You don't even need to think about going back into the tube to apply more.
5/5
Longevity
This can last at least a good 6-8 hours. It begins to lose product near the inside of the lips, especially if I'm drinking and eating, after lunch it will need a touch up but elsewhere continues to look flawless. I'm Royalty I've noticed begins to feather and the outline turns from a purple to a red, it did stain once I removed and needed heavy duty removing.
5/5
Comfort
I've had Stila, Makeup Revolution & Lime Crime velvet lip products and they all dry matte so I've got a good idea of various comfortability. It's wet on application, you can feel when it starts to dry and get more matte. I've had a few points in the day when I felt I needed to lick my lips, I had those Angelina Jolie type lips where you can see the plumpness and lip lines and I quite like that.
Rating 4.5 / 5
Overall.
What are you waiting for. This is a brand to be watched!
