Milkshake a vibrant pink another ode to Kelis
Di La La a deep black colour formulated for Jendella, a fiery photographer, influencer & activist.
PackagingThey come in a gold cased bullet, with the logo on the side. The gold bullet makes it stand out amongst the rest of the lipstick collection. Gives it an edge, it's light weight and definitely early Hip-Hop.
PigmentationThe first day I got these and I did a hand swatch, I was talking to Lima, and swatched Bossy and it immediately broke off, I didn't have it twisted high either, just enough to swatch and it fell out the bullet. It turns out the same happened to the other 2 also. So disappointing. One thing I had noticed is I had to kind of 'break through' the outer layer of the lipstick to get the pigmentation to it's potential. Once it's broken it's soft and there's a moisturising sheen to the colour. The swatch of Milkshake you can see pink and lilac's running through. The more that's applied it begins to turn into a vibrant lilac shade. I had such high hopes for Di La La, I wanted it to be my favourite but it ended up patchy on the lips, I wanted a uniform of colour. Bossy is a wearable daily nude for a lot of us if you want to wear something on the lips that's not so in your face & others.
IngredientsRicinus Communis seed oil (castor oil), Tricaprylin, Candelilla Cera, Paraffin Triisostearin, Dimer Dilinoleyl Dimer Dilinoleate (soybean) Punica Granatum (pomegranate), Cocos Nucifera (coconut extract), Cera Alba (beeswax)
Overall ThoughtsConsidering these are £18 a pop! Which is £3.50 higher than MAC, on par with Illamasqua and £6 lower than Dior Lipsticks. It's on an established brand level. You want to feel you're getting the most for your money. When mine broke straight out of the bullet, I was disappointed and the fact I felt I had to work so hard to get pigmentation for the lipstick on my lips, felt like a pain but once I got it on, it was ok. I just had this thought that it reminded me of crayon lipstick, having to break through the formula and looking at the ingredients it's highly oil and waxed based so I can see where I drummed up that conclusion from. Unfortunately the one I had hopes for the most didn't work out as well. These are made using the latest colour technology, I don't have a clue what this technology is but it must be something the owner and creator has access to thanks to her time at the London College Of Fashion. I wouldn't rule out the brand, I will probably melt these down and depot them for convince in my lip palette to get the most out of these!
Have you tried or heard of MDMflow?
ETA : The owner of MDMflow has commented on the post below but for those reading I will insert the comment here :
"Thank's for the honest review & amazing photos, so sorry to see they all broke. I am currently reformulating and would love to replace your broken sticks once my new formula is in place. I'll get in touch via email. They are wax based as a few customers requested an all natural formula. Flow - MDMflow Founder"