My Serum Guide

If there's one thing I added to my skincare routine this year that I've kept all the way through it's serums. Before, I never even bothered with serums, didn't know if there was much purpose. Well I was wrong, serums are something I'm enjoying for my skin, a great deal. I've had the opportunity to try different serums from different brands, of course targeted at different things.

What are serums?
Serums have a higher concentration of active ingredients the majority of serums are gel or creamy gel based, thin enough to be worn underneath moisturiser & make-up. We all use cleansers - toners (most of us) - moisturisers, it's a given for all skincare routines and serums can be added if you are not getting the most of your skincare if the skin is in a rut.

How do serums feel on the skin?
Serums feel light, watery over the skin and a little cooling. I found the first time I used too much the skin felt tight and dry, once again less is more.

I learnt the hard way with this so you don't have too. I used too much the first time, such a small amount honestly goes a long way, post these on the key points, forehead - chin - cheeks & neck. I just start to moisturise from the neck upwards, massaging it in deeply, then I begin to moisturise the face taking care that the skin is getting covered but not over done. Less is more and then you can always see if you need more afterwards. I let it sit and absorb for about 10 minutes. Before doing anything else.
I've found with some serums I need moisturiser after while others are moisturising enough for me not to have any.

Best time to use a serum
I think it's depending on the person, your skins needs and serum formulation. I do like to wear them at night as specific ones can work while my skin is rejuvenating during rest.

My serum tip!
Is to just use one so find a serum that has the most active ingredients that target your specific skin care needs. You don't need to then shop around for different serums to have a line of them like I do at the current time so for instance, my skin is spot prone, combination normal-oily. I prefer serum that's targeted towards congested skin.

I'll do a quick burst reviews of my current serums for my skin in a separate post.

Do you use serums?


  1. I am loving using different serums at the minute xx

    Lots of Love Beautyqueenuk xx

    1. Oh you'll have to share them :) xo

  2. This was really helpful, I was just thinking about serums!


  3. I am like you and never thought of using serums however after this I think I may invest time in my skin rountine.

    What is your best serum from the picture you posted? I've always wondered whether Estee Lauder is the best one?

    1. Yeah it is an investment and could work well for you, I'm quite liking them on my skin at the moment.

      I've got a post coming tomorrow on various serums that I've been using - keep your eyes locked xo

  4. Love it! I started using them last year - my all time fave is the avocado and rosehip one by antipodes - i've since run out but it's expensive (for me anyway, i'm a cheapskate mate), but in time i'll muster up the courage to buy it again LOL.

    I've heard good things about that Estee Lauder Night repair one, can't wait for a review if you do one!

  5. which serum is your favourite? I've been using Caudalie Vinosource Serum for about a year now and I really love it because I have an oily t zone but very dehydrated skin, and this so hydrating and plumps my skin without congesting it.

  6. Ooooh I've never tried a serum but definitely interested in buying one. I've always heard good things about Estee Lauder's Advanced Night Repair x

  7. I've only ever tried one serum but have always wanted the Estee Lauder one

  8. i think the only one ive tried is that nutriganics from the body shop.. i had pretty high expectations but i dont think i really liked it :/ and i remember having my eye on the estee lauder one but dont think i liked the ingredients.. are any of these natural? xx

  9. This post is really good! Serums are genuis! Can't wait to see the reviews, especially on the EL Night Repair!


  10. I've never used serums but I have seen so many posts about them and they've really made me interested in them. I do feel like I or my skin rather , needs the additional benefit of a serum. Thanks for the helpful post!