Who-Owns-Whom - Beauty

LVHM (Moët Hennessy • Louis Vuitton), Unilever, Beiersdorf, Johnson & Johnson, Shiseido, Estée Lauder, L'Oréal and Procter & Gamble are some of the biggest parent companies that this world has. Each one of those brands own several of your favourite everyday brands, L'Oréal last year acquired NYX & Urban Decay, the latter I was complete shocked about as it seemed very under the radar and more shocking due to the 2012 small controversy. While Estee Lauder acquired Glam Glow which goes through at some point this month. From what I've read and noticed the brands below allow for some of their products when required by law to be tested on animals. Some brands like The Body Shop, Aveda, Bare Minerals, Urban Decay still refuse to test their products on animals contrary to what their parent companies beliefs are. It's a catch 22 because the money for the purchases goes back to the parent company who support animal testing but it's 100% up to you where you draw the line.

- I hope this helps some of you who are wondering who owns whom and their policy on animal testing. The list doesn't include EVERY brand but I did select the most popular and tried to stick to ones that are available in the UK & mostly worldwide. I'll probably update the list over time.

Note :- Coty also is the brand for celebrity fragrances such as Beyoncé, David Beckham, Enrique Iglesias, Halle Berry, Jennifer Lopez, Katy Perry & Vera Wang.

Animal Testing Policy

L’Oréal has not used animals to test its finished products since 1989, except in the case where national legislation requires it. This is the case in certain countries where L’Oréal operates and in those locations regulations require testing using animals before substances can be registered for commercial use.

Unilever is committed to the elimination of animal testing. We are equally committed to consumer health and safety, and to the safety of our workforce and the environment. We do not test finished products on animals unless demanded by the regulatory authorities in the few countries where this is the law. In such cases, we try to convince the local authorities to change the law. Where some testing of ingredients is required by law or currently unavoidable, we aim to minimise the number of animals used.

Proctor & Gamble
P&G will only conduct research involving animals in the development and evaluation of our products as a last resort, when all reasonable alternatives have been exhausted. In those situations where such research is necessary (e.g., when required by law), we will ensure the humane treatment of all animals and will meet or exceed all legal requirements regarding animal welfare.

Coty, INC
Coty voluntarily ceased testing finished cosmetic products on animals in 1991, long before the official European ban on such testing in 2004. Coty has been actively involved for many years in the research and development of alternatives to animal testing... We do not perform, nor do we ever commission any third parties on our behalf to perform, animal testing on our products or ingredients. Our safety assessment of cosmetic ingredients is based on the use of recognized alternatives to animal testing, the use of existing safety data and, increasingly, the sharing of such data from and with other industries.

Estee Lauder
The Estée Lauder Companies Inc. is committed to the elimination of animal testing… We do not conduct animal testing on our products or ingredients, nor ask others to test on our behalf, except when required by law. We evaluate our finished products in clinical tests on volunteer panels.

If all alternative methods to animal testing were completed to confirm the safety of cosmetic ingredients, no animal testing would be required. However, at the current scientific level, not all alternative methods have been established or authorized, and in order to guarantee customer safety and security, there are now cases in which safety tests involving animal testing are necessary according to either the law or product safety assurances.

[The] various brands of the LVMH Perfumes and Cosmetics business group no longer use animal testing to evaluate the safety of cosmetic products

Johnson & Johnson
JOHNSON'S® products are not tested on animals. We also follow the EU animal testing ban worldwide and do not test cosmetic ingredients on animals, except for cases where testing is required by law or government authorities.
As a company, we're committed to both supporting work to eliminate the use of animal testing, and developing alternative, non-animal research methods.

Beiersdorf does not conduct tests on animals for cosmetic products. We believe that the development of cosmetic products must avoid the utilization of animal tests. This policy not only meets the wishes of many consumers, but also reflects the progress of scientific research and the corresponding legal requirements. For 20 years, Beiersdorf has been successfully developing 'in vitro' alternatives to tests on animals. This work has been conducted in part with manufacturer associations and expert bodies. Beiersdorf is one of the world's leading, best known and accepted research companies in this area.

Are you surprised by some of the brands?


  1. Aaliyah NoelleJanuary 12, 2015

    Heeyy ! I hope you're fine. Lol. Was just checking to see who I follow and saw you ! Hope you remember me lol. You're still my internet boo. 😍❤️😏

  2. Hey lovely. I'm not too bad. How are you? Awww <3 bless you

  3. Aaliyah NoelleJanuary 15, 2015

    I'm good. Just working & studying.
    Where are you from ? You always say "lovely " "honey" etc etc & I don't hear that a lot in the states


Thank you for reading & leaving me a comment. They make my day ♥

Spam + giveaway notification comments will be deleted. If you are awaiting a reply, please tick the 'Notify me Box' - I reply you all, so please do visit back xo