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Tans for WOC

Wednesday, October 31, 2012

You may or may not of heard about this bloggers project.

It's been a lengthy few weeks organising this, Been really busy trying to find & organise bloggers to participate, designing the logo, PR & a secret.

The brand that started it all off was Abi O - BeauBronz a few of us UK beauty bloggers were contacted to review the shimmer tan boost which lead to Annie asking on Twitter for any other brands that are for WOC that she needed for a blog post!

I had told her that I was contacted by a brand (Abi O) & she asked if she could use my results on her  blog, I said yeah, then suggested should we collage them and feature them on each others.
Annie responded "Yeah!! The big tanning project" and I said "The big tanning project for WOC!"

Just from that it got Hafsa telling us about Karamel & Brown - so I invited her into the project, Stephanie tweeted us saying she was interested and just from there we started to get a buzz.....

The Power of Twitter!

We decided to get women who ranged from Olive to Dark by using MAC shades as it's quite a common foundation to find our bloggers.

We both did twitter call-outs & a blog post advertising this project.

I had to put people into groups, just to make it a little easier for me and to see where we was and what colours we needed. Deciding on an even number 2 for each group we neeeded 10 bloggers for the project.

Group A (NC30 - NW30- NC35- NW35) Group B (NC37 – NC40 – NW40 - NC42) Group C (NW43 – NC44 – NC45 – NW45) Group D (NW47 – NC50 – NW50) Group E (NC55 – NW55)

Thanks to Grace & Safiyah for doing Twitter call-outs too to help find those remaining bloggers. 

Annie started to reach out to tanning brands, Abi O liked the idea of the project after seeing us talking about it on Twitter and agreed to get on board with the project while Karamel & Brown // Vita Liberata also agreed to our project. At this current time Annie is waiting on feedback from a few other brands so this project may continue beyond the 3! We did originally want 3 - 5, here's to hoping.

The point of this project isn't to find tans that make us darker. It's about finding those tans/bronzers that help give a healthy glow to women of colour. Banishing the idea of skin bleaching & that to be lighter is prettier, to be lighter is best to get that glow. Healthier options to get that glow & even out skin tones. By having women that range from Olive - Dark it gives us that opportunity to show the transition & how different brands products work for what skintone.
Each week we will all test & review the blog and link back to each others blog post of that relevant tan, deciding to use the Twitter #TFWOC to share our thoughts & links.

Abi O BeauBronz Tanning Event 5th September! 
Read some of the girls thoughts on the event :
Dija : An evening with Abi O & BeauBronz
Annie : Beau and Bronzed with Abi O
Lola : Abi O & BeauBronz #TFWOC Event

Week of the 10th September : Review of BeauBronz
Sophia of Tattooed TeaLady Review
Safiyah of FrootiBeauty Review 
LaaLaa of Dolce Vanity Review
Annie of EpiphannieA Review
Grace of All That Slap Review
Lola of LolaStar Hearts Review
Dija of DijasWorld Review
Tass of Une Tasse Review
Hafsa of Muslimah Beauty Review
Steph of Nerd About Town Review*
Yinka of Vex in the City Review*

* - reviews tbc

Week of the 17th September Review of Karamel & Brown & GOSH
LaaLaa of Dolce Vanity Karamel & Brown  Review 
Safiyah of FrootiBeauty Karamel & Brown Review
Lola of LolaStar Hearts Karamel & Brown Review
Hafsa of Muslimah Beauty Review
Dija of Dija's World Review*
Yinka of Vex in the City Review*

Sophia of Tattooed TeaLady GOSH Review

Stephanie of Nerd About Town GOSH Review
Annie of EpiphannieA GOSH Review
Grace of All That Slap GOSH Review
Tass of Une Tasse GOSH Review

* -reviews tbc

Week of the 24th Review of MakeBelieve Lotion Tan
LaaLaa of Dolce Vanity Review
Sophia of Tattooed TeaLady Review
Stephanie of Nerd About Town Review
Annie of EpiphannieA Review
Grace of All That Slap Review
Tass of Une Tasse Review 
Dija of Dijas World Review
Lola of LolaStar Hearts Review
Safiyah of FrootiBeauty Review

Hafsa of MuslimahBeauty Review*


* - reviews tbc

Week of the 1st October Review of MakeBelieve Tinted Moisturiser
Annie of EpiphannieA Review
Stephanie of Nerd About Town Review
Sophia of Tattooed TeaLady Review
Grace of All That Slap Review
LaaLaa of Dolce Vanity Review
Tass of Une Tasse Review
Safiyah of FrootiBeauty Review
Lola of LolaStar Hearts Review
Dija of Dijas World Review*
Hafsa of MuslimahBeauty Review*


*  - reviews tbc

Week of the 8th October Review of Xen-Tan
LaaLaa of Dolce Vanity Review
Sophia of Tattoed Tea Lady Review
Steph of Nerd About Town Review
Annie of EpiphannieA Review
Grace of All That Slap Review
Safiyah of FrootiBeauty Review
 Tass of Une Tasse Review
Dija of Dijas World Review
Lola of LolaStar Hearts Review
Hafsa of MuslimahBeauty Review *

* - reviews tbc

Week of 15th October Review of MakeBelieve Bronzer
Grace of All That Slap Review
Sophia of Tattooed TeaLady Review
Steph of Nerd About Town Review
Annie of EpiphannieA Review
LaaLaa of Dolce Vanity Review
Safiyah of FrootiBeauty Review
Tass of Une Tasse Review *
Hafsa of Muslimah Beauty Review *
Lola of LolaStar Hearts Review
Dija of Dijas World Review*


* -  reviews tbc

Week of 22nd October Review of Vita
Steph of Nerd About Town Review
LaaLaa of Dolce Vanity Review
Sophia of Tattooed TeaLady Review
Grace All That Slap Review
Annie of EpiphannieA Review
Safiyah of FrootiBeauty Review
Tass of Une Tasse Review
Hafsa of Muslimah Beauty Review
Lola of LolaStar Hearts Review


Week of 29th October Review of St Moriz

Steph of Nerd About Town Review
LaaLaa of Dolce Vanity Review
Sophia of Tattooed TeaLady Review
Grace All That Slap Review
Annie of EpiphannieA Review
Safiyah of FrootiBeauty Review
Tass of Une Tasse Review
Hafsa of Muslimah Beauty Review
Lola of LolaStar Hearts Review


**
Meet our Tans for WOC bloggers :
Safiyah FrootiBeauty
LaaLaa DolceVanity
Tass Une Tasse
Stephanie Nerd about Town

There's also a Twitter list for the girls if they want to follow each other  #TFWOC

There's a few things happening & in the works so keep your eyes peeled.


2 comments :

Natalie Kay said...

This looks exciting! Can't wait to see the results! x

LaaLaa Monroe said...

Thanks for the support Natalie xo

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