The Jeffree Star Controversy.

Just like I don't support testing on animals as much as I can, I won't be supporting businesses/business owners who are outwardly racist or bash women in the past or now. I loved Jeffree Star Cosmetics and have purchased so many liquid lipsticks from the brand but after the mess the other month - that's no more. I've read how people said you've go to separate the brand and the person behind it. Fuck that! Be more consciously aware, in a “satirical” video that was done 10 years ago, keep in mind he's a young adult, who understands racism and the fact that doing any video with someone in blackface isn't funny and highly offensive but it's ok doing something for shock value...racism for shock value, cos it's funny to joke about black lives, black skin was and is still hunted like a sport by white supremacists, black face / minstrels is racist and all the pain that lies behind that, he's aware of what he's saying and doing, no young & dumb BS. If you've got respect, shock value to make fun of others wouldn't even come to mind. Social media from even then got people showing their asses. In the video he said how they should send over their sister because she's only good to mop the floors and that he'd throw battery acid on a black woman to make her skin lighter so it'll match with her foundation.

"Those who stand for nothing fall for anything."

Why would I want to give money to someone like that? With everything going on being more aware who is getting your coins should be a priority, not giving a misogynoir, elitist, racist, coins to live lavishly. He feels he's done a lot for women of colour in beauty, it takes a lot more than making shades friendly to be 'doing a lot'. Forget the fact that his assistant or whoever is black, that don't mean shit. He not only bashes black women by calling them degrading names & threatening to beat them up ( Just because you wear makeup as a male doesn't make you a woman...) but women in general, it's more than a race issue, it's a sisterhood where's the stand if you fall for a lipstick shade, highlighter & bonus, the IG like? For that, I'm going to use what I've purchased but won't be giving the brand another coin or others with questionable policies. Like I try my utmost not to purchase from brands who treat animals like they have no feelings and aren't worth the life they were given for my own personal use the same with businesses like JS Cosmetics.

How do you personally feel about brands with questionable owners? Are you able to separate brand from the brand owner?


NOTE: You may see certain brands featured because it's a 'use up, what I've got' situation.

36 comments

  1. I think it's a tough one because although the brand may be great you might not necessarily agree with the owner. I think you have to stick to your guns and do what you feel is right.

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    1. This is true, it is a stick to your guns situation. Thanks for the comment.

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  2. There are some lines that owners cross that I cannot make peace with. This would probably be one of them!

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    1. Yeah, it rubbed me the wrong way, no matter how much I liked the products - the money goes right back to the owner.

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  3. I think you need to stick with what you believe in and don't sell yourself out.

    Sus // roughmeasures.com

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    1. Yes, this is true. Thank you for your comment Sus.

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  4. I hadn't heard about Jeffree Star, will have to look up what happened!

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    1. Yes, please do so. There's been numerous videos etc so you'll find the information easily.

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  5. WOW! I don't think you can separate brands from their owners as like you say, you don't want to give your hard earned cash to vulgar people like him!

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    1. That's how I look at it. I can't separate at all like some feel you should do because it goes straight to the source.

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  6. I think a lot of these things go straight over my head as I don't tend to pay much attention to these kinds of things - but I have to admit it puts me off when I do come across the stories.

    Jess xo | The Indigo Hours

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    1. I'm not that active on social media so most things can go over my head too but this was trending on Twitter and featured on websites so it was placed in my lap & I was truly disappointed.

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  7. I am like you, as soon as I learn on things like racism or degrading women by brands or small businesses I need my relationship there.

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    1. It's important to do so, well for me. It doesn't make sense to sell myself out for make-up / social media.

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  8. I understand what you are saying and I must admit it does put me off a bit x

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    1. Thank you for understanding Hannah x

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  9. I didn't know there was a controversy with Jefree but I definitely avoid certain brands because of bad business practices and behavios of the CEOs. It's almost impossible for me to disconnect brands from their owners.

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    1. Same. I don't know how people can separate it but that's up to them, I'm just choosing to be more aware where I'm placing my money.

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  10. Agreed. I've seen some horrible things about Lime Crime's owner and it put me off the brand. I unfollowed her and haven't gone out of my way to purchase new things. I am 100% all about NOT separating artist from art too. Doing so is giving people a free pass and normalizing these behaviors. Individuals don't like to take responsibility because they feel like their patronage makes no difference but compartmentalizing the personal lives of artists/people/public figures is collectively providing a space for these individuals to continue being racist, sexist, violent (or whatever the case may be) without repercussions.
    When I find out things about makeup owners in particular I don't throw away the products because the money was already spent and it seems wasteful to me, but the brand definitely becomes tainted. Thankfully I never ended purchasing anything from Jeffree. There is no excuse for racism whatsoever. It's not even ignorance, just pure prejudice and nonsense.

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    1. Same here but I fell for the products are nice and then I thought, these are still other people being hurt & disrespected what if it happened to mixed / black people and then the Jeffree Star thing popped up. I stopped purchasing from Lime Crime last year and I believe Christmas or earlier this year was the last time I purchased from Jeffree Star before the outrage.

      I agree it does give individuals a pass because their business is still flowing regardless of how they're treating their customers or people in general, so they feel they can behave exactly how they like. The same, you might as well use what you've got and if it appears in looks then so be it, but no standalone reviews will be shown. Never is there an excuse for it, joking or not - it leads straight back to the same thing. Thanks for your comment love!

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  11. I am with you here. I don't agree with buying products from companies who have unethical practices or hire undesirable people.

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    1. Thank you. It doesn't feel right, if it affects you personally or not.

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  12. I used to love Jeffree Star but this has also put me off, hearing bad things about the people who own the brand put me off as it goes in their back pocket.

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    1. I know, I can't separate and it makes no sense with purchasing to fund them while they're more than disrespectful to black people & women.

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  13. It's really hard to separate brand from the brand owner. I don't support companies which owners have estabished not so good image. There will be other choices, I guess.

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    1. Oh that's the truth, there's other choices so that's the plus.

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  14. I didn't know there was so much controversy around this, and it definitely does put me off.

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    1. Yeah, there is and more things seem to be unearthed.

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  15. I refuse to support companies that do shady things. I won't give them any of my hard earned cash! I didn't know about this controversy, so thank you for making me aware of it x

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    1. You're welcome. Yeah it becomes void when these companies / owners have a certain way about them x

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  16. I have no idea what he has done for said, but I agree with you. Racism isn't big clever or funny whether you are young or old, you should know better and should have been taught better x

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    1. It's definitely not clever or funny, 100% agree. There's never no excuse and apologising doesn't make it easier especially when you continue to be that way x

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  17. I totally agree with you! It's always nice to be nice and you should never have to put someone down for your own success. I boycott brands now if they test on animals/reasons you mentioned above!

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    1. It's true you never should do that, it takes nothing to be nice but hey, nice guys finish last sometimes unfortunately.

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  18. Amen girl!!!! I have never purchased his products and wont support him at all. But then im the same with limecrime, Gerard cosmetics and morphe too. I enjoy buying from companies and brands who value their buyers and have good ethics and fantastic customer service. So many brands test on animals :(

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    1. I'm so disappointed but not surprised. You never know with people, it's a shame as his products were good but there's always more on the horizon. Oh fill me in on the Morphe scandal? Is it cos they're repackaged/private labeled products? Truly this is it, there's a lot of brands who have good morals and respect their customers or potential customers. I know it seems a few brands are taking steps forward to changing, it's a shame they dropped the ethics to begin with.

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