SheaMoisture Hair Color System Review

I first saw this last year on YouTube when I first subscribed to ImShineStruck, of course it was nothing available here until I saw it on BeautybyZara. They say that it's natural but as there's no such thing as a natural permanent dye, the fact is that it has no ammonia, no sulfates is it's major selling point & it's cruelty free, certified organic & of course has natural ingredients. How could I not give it a try? I previously did a henna treatment in January (which I loved) on my hair and that can alter the results given with the dye but I decided to go for a light brown only to lift my hair slightly as my tips are still very black unlike my natural hair which is a dark brown/black.
On each box there's a different watercolour illustration of ethnic women hand painted by artist Michael Jamal, it's so unique and it gave me feelings of Ernie Barnes paintings, I don't want to discard of the box. Within the box you get all your box contents in a purple organza drawstring bag, certainly feel like I'm getting my monies worth with the purchase already just from the packaging.
Contents
‣ Shea Butter Color Créme
‣ Radiant Developer Créme
‣ Raw Shea Butter Restorative Retention Shampoo (sample size)
‣ Raw Shea Butter Restorative Conditioner (sample size)
‣ Raw Shea Butter Reconstructive Finishing Elixir (sample size)
‣ Salon applicator brush
‣ Nozzle
‣ Professional latex gloves

You have a choice of either the brush method or nozzle method, the leaflet gives you instructions how to do either. I chose nozzle.

Ingredients
Color Créme Ingredients - Water (Aqua), Cetearyl Alcohol, Ethanolamine, Cetyl Alcohol, Glycerin, Ceresin, Ethoxydiglycol, Oleic Acid, Crambe Abysinnica Seed Oil, Linum Usitatissimum, (Linseed) Seed Oil, Oryza Sativa (Rice) Flour, Xanthan Gum, Fragrance (Parfum), Butyrospermum Parkii (Shea Butter), Erythorbic Acid, Sodium Sulfite, Disodium, EDTA, Sodium Hydroxide, Tocopheryl Acetate, Oryza Sativa (Rice) Extract, Chamomilla Recutita (Marticaria) Flower Extract, Symphytum Officinale (Comfrey), Extract, Euterpe Oleracea Fruit (Acai) Extract, Spirulina Platensis (Algae) Extract, Punica Granatum Fruit (Pomegranate) Extract, Dioscorea Villosa (Wild Yam) Root Extract, Lecithin, Phenylenediamine, Resorcinol, pAminophenol, mAminophenol *Certified Organic Ingredient

Developer - Water (Aqua), Hydrogen Peroxide, Emulsifying Wax, Cetearyl Glucoside, Sorbitan, Olivate, Panthenol, Simethicone, Hydrogenated Soy Polyglycerides, C15-23 Alkane, Lecithin, Tetrasodium EDTA, Etidronic Acid, Acrylates / Steareth-20 Itaconate Copolymer, Tetrasodium Pyrophosphate, Phosphoric Acid.*Certified Organic Ingredient

Raw Shea Moisture Retention Shampoo - Deionized Water, Decyl Glucoside(Coconut Oil), African Butyrospermum Parkii (shea Butter)*, Aloe Vera Leaf Juice, Argan Oil, Panthenol (Pro-Vitamin B-5), Rosemary Extract, Sea Kelp Extract, Vitamin E, Guar Gum, Lonicera Capifloium (Honeysuckle) Flower (and) Lonicera Japonica (Japanese Honeysuckle) Flower Extract, Avocado *Certified Organic Ingredient

Oil Raw Shea Restorative Conditioner - Deionized Water, Butyrospermum Parkii ( Shea Butter)*, Argan Oil, Coconut Oil*, Behentrimonium Chloride, Essential Oil Blend, Vegetable Glycerin, Emulsifying Wax, Sea Kelp Extract, Panthenol (Vitamin B-5) Avocado Oil, Lonicera Caprifolium (Honeysuckle) Flower (and) Lonicera Japonica ( Japanese Honeysuckle) Flower Extract, Tocopherol (Vitamin E), Daucus Carota Sativa (Carrot) Seed Oil *Certified Organic Ingredient

Raw Shea Reconstructive Finishing Elixir - Butyrospermum Parkii (Shea Butter)*, Argan Oil, Vegetable Squalene, Carrot Oil, Macadamia Nut Oil, Isopropyl Myristate, Avocado Oil, Castor Oil, Sebacic Acid, Sea Kelp Extract, Essential Oil Blend, Lonicera Caprifolium (Honeysuckle) Flower (and) Lonicera Japonica (Japanese Honeysuckle) Flower Extract, Tocopherol (Vitamin E) *Certified Organic Ingredient


A rough colour indicator chart of the results you can get. I always take this with a pinch of salt but it's rough and gives an idea of what you can expect. Before I mix my bottle of contents, I section my hair into 4, in the leaflet it says to start application at the front. With all colouring I leave my roots until last as it's a fast developing part as the heat from your scalp.
Mix contents and shake....start applying.
Can I just point out how snug these gloves are, erm...best ever gloves!!
The above colour is what the mixture looks like when it's shaken up, it reminds me of a dark toffee colour. As I began the application, the first thing I notice is the lack of smell..there's none of that choking, eye watering activator smell. It made it pleasant and there's a subtle nice scent to the dye making the experience more enjoyable. Once I had covered my hair I had quite a bit of product left, I even find the 74ml applicator tube generous for my hair, I had roughly 1/4 left in the bottle and I just did another coating especially on my ends as that is where I wanted the lift and pinned it all onto the top of my head.
30 minutes developing time. During this time I just whipped up some body butter to pass the time..and 30 minutes later jumped in the shower and began washing the hair out using their miniature bottles - which after two applications, I have some left over. I didn't have a hard time rinsing out the product, it usually the part I despise the most. I have the SheaMoisture Raw Shea Butter products and I use the Deep Treatment Masque afterwards as no matter what I still want my hair to be in good condition.
I noticed regardless even though it was left until last my roots which are virgin had a noticeable colour change in the light and that's what I was after, that sunlight/light colour change glare. Nothing drastic. The ends still had some black tha haven't been lifted, pesky or what? But I wouldn't mind doing it again 6 weeks down the line or just leaving it how it is - those ends may need snipping soon. I think how the colour has developed looks a lot more natural and gives it more of a sun lifted appearance where it's more scattered.

Overall
How can I fault a system that has no faults in my opinion? The aim is to minimise damage, while giving super hydration. The key ingredients enriched in this system have a benefit for the hair : Organic Shea Butter Provides moisture to damaged hair from roots to tip. Promotes healthy, shiny hair. Soy Protein Helps strengthen hair by replenishing lost protein. Flaxseed Oil Enhances shine and dimension. Organic Glycerin Aids in moisture retention. My hair feels as it did before the colour was put in, doesn't feel dry or appear damaged. I went back into my protective hairstyle which for the past couple months has been braids as I'm trying to keep length retention and manipulation at bay. This is one I'd recommend for all hair types especially if you want a more healthier approach to colouring your hair.


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